Digital Marketing Specialist

Responsibility

• Collaborate with the marketing team to create comprehensive digital marketing strategies aligned with business goals and target audience.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Develop and oversee content marketing initiatives, including blog posts, ebooks, infographics, and videos. Ensure content is relevant, engaging, and optimized for search engines.
• Create and execute social media campaigns to build brand awareness, drive engagement, and generate leads. Monitor social media channels for trends, conversations, and opportunities.
• Design and execute email marketing campaigns to nurture leads, promote products or services, and drive conversions. Segment and target email lists for maximum effectiveness.
• Monitor, analyze, and report on key performance metrics using tools like Google Analytics and marketing automation platforms.

Requirements

• Experience with marketing automation platforms is a plus.
• Strong analytical skills and the ability to interpret data to make informed marketing decisions.
• Ability to create engaging and effective content for various digital channels.
• Ability to adapt to changing marketing trends and technologies.
• Creative problem-solving skills and a willingness to think outside the box.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).